PROJECT RUNWAY

PROJECT RUNWAY

Project Runway’s series 11 returns with a twist that throws 16 eager designers into a panic when they discover they will be participating in the series’ first-ever Teams Edition. This series, the controversial “team challenges” are taken to a whole new level when the designers must work together for every challenge while ensuring their own garments stand out on the runway to host and judge Heidi Klum, Marie Claire’s Fashion Director Nina Garcia and featured judge, award-winning fashion designer Zac Posen. Also featured is an hour long special Road To The Runway, which features a more in depth look at the audition process and the series cast.

Series 11 is consistently Lifetime’s highest rated show of the day for all viewers 2+ and 18-49s, ranks as the No.1 show in its time slot amongst women 18-49 season to date, and has a share of 80% above Lifetime’s prime time average amongst adults 25-54. (As of March 14th 2013)

PITCH DOCUMENT

Duration:
14 x 1 hour

Rights:

WORLD EXCL US (ALL), CANADA (ALL) & UK (BUT INCLUDING CARRIBBEAN BASIN ON NON-EXCLUSIVE BASIS AGAINST US NETWORK) -


ALL FREE & PAY TV, ALL STREAMING, ALL VIDEO (INCLUDING DIGITAL), ALL NT & CLOSED CIRCUIT  (INCLUDING INFLIGHT)


ARCHIVE SALES

Clearances:

HOLD BACK APPLIES UNTIL EACH EPISODE PREMIERES IN THE US AND PREMIER DATES TBC.


RIGHTS COMMENCE UPON  EXECUTION OF LAB ACCESS LETTER OR ACCEPTANCE OF MATERIALS  WHICH IS TBC.


PROGRAMME FULLY CLEARED 


END DATES TO CO-TERMINATE WITH SERIES 11: EST AS FOLLOWS: END DATE EST: 18 NOV 2014 AND GRACE END EST: 18 NOV 2017

TX:

July 19, 2012

Target Demographic:

All age groups, female skewed

Delivery : 15-Aug-2012 to 30-Nov-2012

Pitch Availability:

Hosted again by supermodel and fashion icon Heidi Klum, this Emmy®-nominated series returns for its tenth season.

TX 19 July 2012 Lifetime (US)

Brief Synopsis:

Hosted by supermodel and fashion icon Heidi Klum, this Emmy®-nominated series returns for its ninth season to give 20 designers the chance to launch their career in fashion, receiving $100,000 to start their own fashion line, a fashion spread in Marie Claire magazine and a $50,000 technology suite.

Press Coverage / Other Information:

Please note this will not be starring Liz Claiborne as per the buyers book, the reference to Liz Claiborne is for the older series we have in our files.

Marketing Materials:

Updated franchise brochure

Existing promo

Research:

No.1 entertainment series on Lifetime for the 2011/12 season to date for all viewers and adults 18-49

Series 10 launched in July 2012 with audiences reaching 2.7 million viewers, two and a half times the size of Lifetime’s prime time average

Continuing its strong performance amongst adults 18-49 for the tenth year running, Project Runway exceeds Lifetime’s prime time average by +140% season to date

Surpasses Lifetime’s prime time average amongst all other key demographics with women 18-49 exceeding by +136% to date and adults 18-34 by +110%

Producer:
Weinstein Company

PROJECT RUNWAY


PITCH DOCUMENT

Duration:
14 x 1 hour

Rights:

WORLD EXCL US (ALL), CANADA (ALL) & UK (BUT INCLUDING CARRIBBEAN BASIN ON NON-EXCLUSIVE BASIS AGAINST US NETWORK) -


ALL FREE & PAY TV, ALL STREAMING, ALL VIDEO (INCLUDING DIGITAL), ALL NT & CLOSED CIRCUIT  (INCLUDING INFLIGHT)


ARCHIVE SALES

Clearances:

HOLD BACK APPLIES UNTIL EACH EPISODE PREMIERES IN THE US AND PREMIER DATES TBC.


RIGHTS COMMENCE UPON  EXECUTION OF LAB ACCESS LETTER OR ACCEPTANCE OF MATERIALS  WHICH IS TBC.


PROGRAMME FULLY CLEARED 


END DATES TO CO-TERMINATE WITH SERIES 11: EST AS FOLLOWS: END DATE EST: 18 NOV 2014 AND GRACE END EST: 18 NOV 2017

TX:

July 19, 2012

Target Demographic:

All age groups, female skewed

Delivery : 15-Aug-2012 to 30-Nov-2012

Pitch Availability:

Hosted again by supermodel and fashion icon Heidi Klum, this Emmy®-nominated series returns for its tenth season.

TX 19 July 2012 Lifetime (US)

Brief Synopsis:

Hosted by supermodel and fashion icon Heidi Klum, this Emmy®-nominated series returns for its ninth season to give 20 designers the chance to launch their career in fashion, receiving $100,000 to start their own fashion line, a fashion spread in Marie Claire magazine and a $50,000 technology suite.

Press Coverage / Other Information:

Please note this will not be starring Liz Claiborne as per the buyers book, the reference to Liz Claiborne is for the older series we have in our files.

Marketing Materials:

Updated franchise brochure

Existing promo

Research:

No.1 entertainment series on Lifetime for the 2011/12 season to date for all viewers and adults 18-49

Series 10 launched in July 2012 with audiences reaching 2.7 million viewers, two and a half times the size of Lifetime’s prime time average

Continuing its strong performance amongst adults 18-49 for the tenth year running, Project Runway exceeds Lifetime’s prime time average by +140% season to date

Surpasses Lifetime’s prime time average amongst all other key demographics with women 18-49 exceeding by +136% to date and adults 18-34 by +110%

Producer:
Weinstein Company

Runtime:
SERIES 11: 14 X 1 HOUR

AND 1 X 1 HOUR SPECIAL

SERIES 10: 14 X 1 HOUR

SERIES 9: 14 X 1 HOUR
& 1 X 1 HOUR SPECIAL
SERIES 1-8: 107 X 1 HOUR
& 4 X 2 HOURS

Genre: ENTERTAINMENT

Sub-genre: REALITY

Format: SERIES

Country of Origin: USA

Year of Production: 2004

Available in HD: Yes

Available in DVD: Yes

Cast & Credits

A Weinstein Company and Bunim/Murray production for Lifetime.