Attitude is the best accessory with the new series Project Accessory.

Hosted by actress and model Molly Sims, 12 designers will compete and showcase their unique vision for accessories, and show audiences how to transform any outfit. The designers must dazzle Sims and the judges — designer Kenneth Cole and InStyle Editor Ariel Foxman — with their one-of-a-kind jewellery, belts, bags, shoes, headpieces and other wares, with the help of lifestyle expert Eva Jeanbart-Lorenzotti as their mentor. Emmy Award–winning actress Debra Messing and fashion critic and TV personality Kelly Osbourne will appear as guest judges this season, among other fashion luminaries.

The winner will receive $100,000 from eBay Fashion to start their own line, a feature spread in InStyle and a year of professional runway hair styling courtesy of John Frieda® Precision Foam Colour.

 

Brief Synopsis:
Lifetime proves attitude is the best accessory with the new series “Project Accessory." On this show hosted by actress and model Molly Sims, 12 designers will compete and showcase their unique vision for accessories, and show audiences how to transform any outfit. The designers must dazzle Sims and the judges — designer Kenneth Cole and InStyle Editor Ariel Foxman — with their one-of-a-kind jewelry, belts, bags, shoes, headpieces and other wares, with the help of lifestyle expert Eva Jeanbart-Lorenzotti as their mentor. Emmy Award–winning actress Debra Messing and fashion critic and television personality Kelly Osbourne will appear as guest judges this season, among other fashion luminaries. The winner of “Project Accessory” will receive $100,000 from eBay Fashion to start their own line, a feature spread in InStyle and a year of professional runway hair styling courtesy of John Frieda® Precision Foam Color. “Project Accessory” is produced by The Weinstein Company and Good Bye Pictu

Clearances:
PROGRAMME FULLY CLEARED END DATE: 14 MARCH 2013; GRACE END DATE 14 MARCH 2016

to Feb 24 2012 12:00AM Delivery : Feb 17 2012 12:00AM

Duration:
8 x 1 hour

Pitch Availability:
now

Key Points:
In Project Accessory, twelve designers compete and showcase their unique vision for accessories and demonstrate to viewers how the right “accoutrement” can transform any outfit. The designers must dazzle host Molly Sims and the show’s judges -- designer Kenneth Cole and InStyle Editor Ariel Foxman -- with their one-ofa-kind jewelry, belts, bags, shoes, headpieces and other stylish wares. On hand to guide them on their road to success is lifestyle expert Eva Jeanbart-Lorenzotti who acts as their mentor throughout the series. Emmy® Awardwinning actress Debra Messing and fashion critic and television personality Kelly Osbourne will appear as guest judges this season, among other fashion luminaries. The winner of Project Accessory will receive $100,000 from eBay Fashion to start their own line, a feature spread in InStyle and a year of professional runway hair styling courtesy of John Frieda® Precision Foam Color. Hosts: Molly Sims began her career as a model and has worked with companies such as CoverGirl. She has appeared on the cover of French Vogue and in Sports Illustrated’s Swimsuit Issues in 2000, 2001, 2002, 2004 and 2006. Sims was the host of MTV’s House of Style. Most recently, Sims used her extensive knowledge of the adornment of jewelry by developing her own jewelry line, ‘Grayce by Molly Sims.’ Kenneth Cole is a renowned American designer and humanitarian known for being on the frontline of fashion trends and AIDS awareness. A business that began over 25 years ago out of the back of a 40-foot trailer, Kenneth Cole Productions has risen to the top of American fashion at lightning speed and set the standards for others to meet. With nearly 100 Kenneth Cole retail stores in the US and 80 internationally. Cole is also a board member of the Council of Fashion Designers of America Ariel Foxman is the Editor of InStyle, the trusted style authority for over 10 million women and the leading fashion magazine in terms of newsstand sales, ad pages and reader affluence. Foxman oversees the monthly magazine, its 17 international editions, and brand extensions including InStyle.com, InStyle Hair, InStyle Makeover and InStyle books. EVA JEANBART-LORENZOTTI honored as a “mail-order magnate” by Time Magazine, and as one of Vogue’s “ten most stylish women in fashion,” Vivre founder Eva Jeanbart-Lorenzotti celebrates a life of collecting, as opposed to one spent simply buying. Traveling the world for both business and pleasure, Jeanbart-Lorenzotti searches for people, places, and things that tell a story, then curates her discoveries and delivers them with an editor’s eye and ear through Vivre.

Marketing Materials:
Project Runway Brochure (New MipTV 12) Clip/Intro

Press Coverage / Other Information:
http://www.mylifetime.com/shows/project-accessory Project Accessory premiered on Thursday, October 27 at 10:30PM ET/PT following the Project Runway finale at 9:00PM ET/PT. The following week on November 3, Project Accessory moved to its regular time period of Thursdays at 10PM, immediately following the one-time, one-hour special, Project Runway Best of Season 9 airing at 9PM ET/PT.

Research:
Attracting audiences up to 1.3 million viewers with 1.3% share, Project Accessory exceeded Lifetime’s prime time average by up to +44% for all viewers (2+) Strong for the commercial target (Adults 18-49), Project Accessory won shares up to +40% higher than the broadcaster’s prime time average Project Accessory is popular amongst Women 18-49 who attained shares up to +54% higher than Lifetime’s prime time average

Producer:
Weinstein Company

Rights:
WORLD EXCL US (ALL), CANADA (ALL) & UK (BUT INCLUDING CARRIBBEAN BASIN ON NON-EXCLUSIVE BASIS AGAINST US NETWORK). ALL FREE & PAY TV, ALL STREAMING, ALL VIDEO (INCLUDING DIGITAL), ALL NT, & CLOSED CIRCUIT (INCLUDING INFLIGHT) ARCHIVE SALES.

Target Demographic:
All age groups, female skewed

TX:
October 27, 2011

Brief Synopsis:
Lifetime proves attitude is the best accessory with the new series “Project Accessory." On this show hosted by actress and model Molly Sims, 12 designers will compete and showcase their unique vision for accessories, and show audiences how to transform any outfit. The designers must dazzle Sims and the judges — designer Kenneth Cole and InStyle Editor Ariel Foxman — with their one-of-a-kind jewelry, belts, bags, shoes, headpieces and other wares, with the help of lifestyle expert Eva Jeanbart-Lorenzotti as their mentor. Emmy Award–winning actress Debra Messing and fashion critic and television personality Kelly Osbourne will appear as guest judges this season, among other fashion luminaries. The winner of “Project Accessory” will receive $100,000 from eBay Fashion to start their own line, a feature spread in InStyle and a year of professional runway hair styling courtesy of John Frieda® Precision Foam Color. “Project Accessory” is produced by The Weinstein Company and Good Bye Pictu

Clearances:
PROGRAMME FULLY CLEARED END DATE: 14 MARCH 2013; GRACE END DATE 14 MARCH 2016

to Feb 24 2012 12:00AM Delivery : Feb 17 2012 12:00AM

Duration:
8 x 1 hour

Pitch Availability:
now

Key Points:
In Project Accessory, twelve designers compete and showcase their unique vision for accessories and demonstrate to viewers how the right “accoutrement” can transform any outfit. The designers must dazzle host Molly Sims and the show’s judges -- designer Kenneth Cole and InStyle Editor Ariel Foxman -- with their one-ofa-kind jewelry, belts, bags, shoes, headpieces and other stylish wares. On hand to guide them on their road to success is lifestyle expert Eva Jeanbart-Lorenzotti who acts as their mentor throughout the series. Emmy® Awardwinning actress Debra Messing and fashion critic and television personality Kelly Osbourne will appear as guest judges this season, among other fashion luminaries. The winner of Project Accessory will receive $100,000 from eBay Fashion to start their own line, a feature spread in InStyle and a year of professional runway hair styling courtesy of John Frieda® Precision Foam Color. Hosts: Molly Sims began her career as a model and has worked with companies such as CoverGirl. She has appeared on the cover of French Vogue and in Sports Illustrated’s Swimsuit Issues in 2000, 2001, 2002, 2004 and 2006. Sims was the host of MTV’s House of Style. Most recently, Sims used her extensive knowledge of the adornment of jewelry by developing her own jewelry line, ‘Grayce by Molly Sims.’ Kenneth Cole is a renowned American designer and humanitarian known for being on the frontline of fashion trends and AIDS awareness. A business that began over 25 years ago out of the back of a 40-foot trailer, Kenneth Cole Productions has risen to the top of American fashion at lightning speed and set the standards for others to meet. With nearly 100 Kenneth Cole retail stores in the US and 80 internationally. Cole is also a board member of the Council of Fashion Designers of America Ariel Foxman is the Editor of InStyle, the trusted style authority for over 10 million women and the leading fashion magazine in terms of newsstand sales, ad pages and reader affluence. Foxman oversees the monthly magazine, its 17 international editions, and brand extensions including InStyle.com, InStyle Hair, InStyle Makeover and InStyle books. EVA JEANBART-LORENZOTTI honored as a “mail-order magnate” by Time Magazine, and as one of Vogue’s “ten most stylish women in fashion,” Vivre founder Eva Jeanbart-Lorenzotti celebrates a life of collecting, as opposed to one spent simply buying. Traveling the world for both business and pleasure, Jeanbart-Lorenzotti searches for people, places, and things that tell a story, then curates her discoveries and delivers them with an editor’s eye and ear through Vivre.

Marketing Materials:
Project Runway Brochure (New MipTV 12) Clip/Intro

Press Coverage / Other Information:
http://www.mylifetime.com/shows/project-accessory Project Accessory premiered on Thursday, October 27 at 10:30PM ET/PT following the Project Runway finale at 9:00PM ET/PT. The following week on November 3, Project Accessory moved to its regular time period of Thursdays at 10PM, immediately following the one-time, one-hour special, Project Runway Best of Season 9 airing at 9PM ET/PT.

Research:
Attracting audiences up to 1.3 million viewers with 1.3% share, Project Accessory exceeded Lifetime’s prime time average by up to +44% for all viewers (2+) Strong for the commercial target (Adults 18-49), Project Accessory won shares up to +40% higher than the broadcaster’s prime time average Project Accessory is popular amongst Women 18-49 who attained shares up to +54% higher than Lifetime’s prime time average

Producer:
Weinstein Company

Rights:
WORLD EXCL US (ALL), CANADA (ALL) & UK (BUT INCLUDING CARRIBBEAN BASIN ON NON-EXCLUSIVE BASIS AGAINST US NETWORK). ALL FREE & PAY TV, ALL STREAMING, ALL VIDEO (INCLUDING DIGITAL), ALL NT, & CLOSED CIRCUIT (INCLUDING INFLIGHT) ARCHIVE SALES.

Target Demographic:
All age groups, female skewed

TX:
October 27, 2011